Do Goodies Rebrand

The rebrand from Simply Amazing Market to Do Goodies was more than just a name change—it was an opportunity to elevate the brand’s identity while reinforcing its mission to create work opportunities for individuals with disabilities.

My Role

Art Direction: Led the creative vision for the rebrand, including an effective teaser campaign, collaborating with a graphic designer and copywriter.
Photography/Videography: Captured product and lifestyle imagery for the brand’s relaunch, showcasing new packaging and quality treats while reinforcing the mission-driven identity of Do Goodies.
Social Media Manager: Developed and executed a multi-platform teaser campaign.

Teaser Campaign Highlights

The teaser campaign was a 2-week digital campaign that sparked curiosity and excitement with bold, minimalistic designs and playful messaging. The goal was to hint at the upcoming rebrand while maintaining a connection to the original brand’s quality and values to ensure customer trust during the change.

To fully immerse the audience, the teaser extended beyond social media:

The website was temporarily transformed for two weeks to reflect the campaign.
The cohesive digital presence built intrigue while guiding users to explore the website.

Digital Activation

Results

Reach: The campaign achieved a 299.6% increase, reaching a total of 6.5K users on social media over two weeks, significantly boosting brand visibility.
Engagement: Social media visits surged by an impressive 466.7%, with a total of 1.3K visits, demonstrating the campaign’s ability to drive audience interaction.
Impact: The teaser campaign effectively generated excitement and engagement, successfully amplifying anticipation for the rebrand and reinforcing Do Goodies’ mission-driven identity.

After the Launch

Post-launch, I spearheaded the creation of a video to spotlight Do Goodies’ handcrafted popcorn, dedicated workforce of all abilities, and overall mission.